TUG Dish-up New Campaign to Promote Frankie & Benny’s New Feel Good Menu

TUG Dish-up New Campaign to Promote Frankie & Benny’s New Feel Good Menu

Tug, an international Digital Performance Marketing Agency, announced that they have partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’ range – a mix of healthier and lighter dishes aimed at giving their patrons healthier food options. The campaign was developed in response to a YouGov survey that found that one […]

Robot Food Quench Feel Good’s Thirst for an Identity with Purpose

Robot Food Quench Feel Good’s Thirst for an Identity with Purpose

After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]