Fibre One from General Mills is helping shoppers start 2021 as they mean to go on with an exciting new ATL campaign. The fastest-growing weight management snack bar brand[1] will be back on TV screens with a refreshed TVC, whilst also challenging the nation to ‘Take30’ in a new wellbeing initiative. The first of its kind […]
The UK’s leading weight management snack bar brand, Fibre One from General Mills, has today announced it is broadening the functional health benefits it offers consumers with the launch of a brand-new protein range. The permissibly indulgent protein bars are deliciously chewy and crispy and will be available in two flavours – Caramel and Cookies […]
Permissibly indulgent snack bar brand Fibre One from General Mills has announced it has reduced the sugar content of its best-selling brownie range by a whopping 30%, without compromising on taste. The new brownies will start to roll out and be on shelf in both single and multipack formats from this month. The recipe renovation comes as consumer […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]