JDE Peet’s appoints Havas as global media agency outside North America
JDE Peet’s, the world’s largest pure-play coffee and tea group by revenue, today announced the acceleration of its digital advertising and marketing programs through the appointment of Havas as its global media agency outside North-America. The expansion of a long standing relationship between JDE and Havas will see the Vivendi-owned Havas Media Group (HMG) network become responsible […]