Fold7 targets sweet-loving GenZ for Hi-Chews UK launch

Japanese candy brand makes UK debut with distinctive new brand voice and social campaign

Fold7 targets sweet-loving GenZ for Hi-Chews UK launch

Japanese fruit-flavoured sweet brand, HI-CHEW, makes its UK debut this week with a distinctive new brand world and social campaign created by Fold7. Targeting a sweet-loving, digitally native Gen Z audience, this is the first time the brand has used an agency to define its positioning and visual universe. Founded in 1918, Hi-Chew’s parent Morinaga […]

Kronenbourg 1664 Blanc and Fold7 introduce ‘Good taste with a twist’ in Global TV Campaign

Kronenbourg 1664 Blanc and Fold7 introduce ‘Good taste with a twist’ in Global TV Campaign

Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc.  Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus.  The […]

Carlsberg Danish Pilsner Captures Anticipation Of First Pint With Friends In ‘WELCOME BACK PUBS’ Campaign

Carlsberg Danish Pilsner Captures Anticipation Of First Pint With Friends In ‘WELCOME BACK PUBS’ Campaign

Brewer Carlsberg UK has launched a ‘Welcome Back Pubs’ campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4 July, the brewer moved quickly to […]

‘Good Taste with a Twist’: Kronenbourg 1664 Blanc launches new campaign by Fold7

‘Good Taste with a Twist’: Kronenbourg 1664 Blanc launches new campaign by Fold7

Kronenbourg 1664 Blanc has unveiled its first work since appointing Fold7 as the brand’s Global Creative Partner in January. The new campaign ‘Good Taste with a Twist’, underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The work depicts a world a […]

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, […]

Kallo Calls in the Change

The first campaign with new agency partners, Fold7 and Wavemaker Select

Kallo Calls in the Change

Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’.  Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]

Mads Mikkelsen Deals with the Person Responsible for Carlsberg’s Old Beer in the UK. Probably.

Mads Mikkelsen Deals with the Person Responsible for Carlsberg’s Old Beer in the UK. Probably.

Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The new UK-specific TV ad by Fold7, will run through summer and deliver the same honesty and humour as the campaign that has captured the attention […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

Carlsberg Premieres Two New Films in “Betterment” Campaign

Carlsberg Premieres Two New Films in “Betterment” Campaign

Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]