Proud Mary: The Divine Goddess of Extra Virgin Olive Oil

Proud Mary: The Divine Goddess of Extra Virgin Olive Oil

Meet Proud Mary, the extra virgin olive oil that refuses to blend into the background. This is the EVOO with sass and shimmer — single press, single source, and bursting with flavor. A botanical power chord that strums high notes of cream, fresh grass, basil, and sun-ripened tomatoes, leaving a lingering tremolo of good vibes. […]

Howdah expands globally with launches in Costco US and Jumbo Netherlands

Howdah expands globally with launches in Costco US and Jumbo Netherlands

Howdah, the family business that makes authentic Indian snacks, is taking its crunchy, delicious and vegan snacks global, with its first international retail listings in the United States and the Netherlands. From early February, Howdah’s Bombay Mix will be available in 109 Costco warehouses across the Midwest, followed by the launch of its best-selling snacks […]

KFC apologises for its ‘stale fries very bad’ and responded by giving away 17 tonnes for free

KFC apologises for its ‘stale fries very bad’ and responded by giving away 17 tonnes for free

The Colonel Sanders chain revamped its recipe and gave away free chips in all its restaurants across Spain on 24th January. KFC calculated the amount of chips consumed in Spain and gave back the same quantity. PS21 developed the creative idea, while Arena is the media agency. The campaign has already led to +233 daily […]

Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK, is helping the nation make it right with Get Personal This Valentine’s Day—a campaign that turns real customer gifting mishaps into bespoke love songs. At the heart of […]

Audu hybrid cheese range expands into Finland; further product launches confirmed for 2025

Audu hybrid cheese range expands into Finland; further product launches confirmed for 2025

When Finnish shoppers walk into their local Kesko supermarket this week and head for the cheese aisle, they’ll be greeted with two new offerings: Audu hybrid cheddar and Audu hybrid mozzarella. Already on the market in Denmark since 2023 and in Sweden since 2024, the Audu hybrid cheese range combines traditional dairy based cheese with […]

Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”,  this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Pizza today unveiled a new campaign to tap into everyone’s inner Italian-American by bringing a slice of “goooood” to dinner tables. Partnering with TBWA\MCR, the campaign reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” like an Italian-American. This sets off a chain reaction, […]

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