Have you ever seen an ad that’s upside down? Chances are you haven’t. For its newest campaign, Flavour From Down Under, that’s exactly what noosa yoghurt is doing. For the first time, the brand is truly leaning into its Aussie roots – embracing a double entendre that speaks to its origins and the fruit compoté […]
The new campaign is launched across various media channels in Brazil and was created by DAVID Madrid Every day, we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls, being the brand that helps people breathe better and […]
In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC- MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the […]
Ready Meals is a phrase with a frustrating capacity to conjure up pre-conceived notions of convenience, bland, so-so flavours and calorific ingredient decks, which is simply tired, out-dated thinking. Each perfectly proportioned Pot of Gold is designed to contribute to a healthy, high-protein lifestyle, with each meticulously packed pot using only high-quality protein from lean […]
Merchant Gourmet, the UK’s #1 ready-to-eat lentils, grains & chestnuts brand, has launched its first national OOH ad campaign, celebrating the art of ‘cheating’ your way to a great meal. The ‘Proud Cheaters’ campaign, created by Insiders, will run nationally across OOH, social, online and with a range of influencers. It focuses on how Merchant […]
Today, the innovative sustainable wrapper-free snack brand, One Good Thing (OGT), which launched in August 2023, welcomes on board Stephen Hann as Chief Commercial Officer. Hann brings to OGT a wealth of experience, having spent five years at Graze where he helped to scale retail to become the businesses largest channel ahead of its sale […]
Three-Strong ‘Good To Go’ Range Launched Building on last year’s brand refresh and subsequent ad campaign, Nomadic has started 2024 with the launch of ‘Good To Go’, its first-ever range of pouched snacks, designed for hard-working people ‘who need to get the job done’. Launching in SPAR, each 150g pouch combines smooth oats and yogurt with fruit, for what […]
An award winning independent maker of fine chocolate – Chococo has been setting the standards in ethical trade and sustainability since 2002. Inspired by the square chocolate compartments within the original boxes their once trail blazing packaging (designed by the dearly departed Karen Welman) set high standards and disrupted the category. However, over the years […]
Iconic meat SPAM® continues to innovate the freezer aisle – this time with the launch of SPAM® Southern Fried Fritters. A slightly spicier twist on the classic SPAM® Fritter, which is now coated in a Southern Fried seasoning via a crispy and golden batter, the new frozen SPAM® Southern Fried Fritters can be oven baked […]
Brand design agency, Lewis Moberly, has partnered with leading organic baby food brand, Little Freddie to create a new design system for its portfolio of products as it expands across markets and introduces fully recyclable packaging. Founded in 2014 by parents Piers Buck and Taslim Ho, the business was born from the couple’s frustration at […]