Brand Embarks on 12 Month Sampling Exercise Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called ‘Nomadic On Tour’. Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as ‘busy people always on […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
Leading Italian food company, Cirio, today launches a TV advert specifically showcasing its tinned tomatoes range. Marking the first piece of work since being appointed, full-service communications agency krow Group, have created the campaign titled ‘Si’ featuring British chef James Martin to highlight the benefits of Cirio as the only farmer owned tomato brand. krow Group […]
ManiLife, the premium peanut brand known for using the finest Argentinian peanuts, is expanding into the on-the-go snacking category with the launch if its new 25g peanut packs. This marks the brand’s first-ever venture into smaller portion formats, tapping into the growing demand for portable, high-quality snacks that deliver both convenience and taste. From 1st […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
As a business taking significant strides to refresh both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, it probably comes as little surprise to learn that early 2025 will see the launch of an enhanced sugar-free sweets range. After much tweaking and twiddling the resulting healthier living range will […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]