Lindt are the masters of crafting indulgent chocolate, elevating technical skill to an art form. In our exploration, we discovered marble’s crucial role in achieving the highest quality chocolate, thanks to its natural properties that make it ideal for tempering. We focused on bringing this story to life, using marbleâs texture, refined finish, and artistic […]
Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, […]
Family (and friends) continue to work in partnership with Mornflake to revitalize its portfolio, the latest being the companyâs exciting new approach to a range of oat bran based products. A serious challenge to national wellbeing Despite the ever-growing fitness industry and raft of media focussed on good food and diet, heart and gut health […]
Whole Earth, the UKâs number one peanut butter brand1, owned by Ecotone UK, is set to add a delicious new flavour to its range of squeezy peanut butters that extends the brandâs usage to the sweet desserts and toppings occasion. Salted Caramel Drizzler is part of the brandâs Drizzler range – the most successful innovation […]
MĂŒller Corner celebrates the return of its classic 90s Originals in multi-million pound nostalgic campaign MĂŒller and VCCP wreck the mic (psyche!) with new PJ & Duncan inspired campaign dripping with 90s nostalgia MĂŒller Corner gets ready to rumble dairy aisles across the UK as it brings back two of the nationâs much-loved retro flavours, Apple Crumble […]
Barilla, LePub, OMD and MSL embarked on the mission âTogetherness Ticketâ, a campaign that aimed to encourage a connection over a meal this World Pasta Day, through an exciting activation in collaboration with the New York City subway. For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of […]
McCann supports âForever Funâ brand platform with spooky social campaign Chupa Chups, the worldâs number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign. The campaign builds on Chupa Chupsâ âForever Funâ brand platform and gets into the Halloween spirit with popular âjump scaresâ within in-feed […]
Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brandâs product lineup, which is making waves in the savoury biscuits category, tapping […]
Hunter & Gather, the ancestrally inspired lifestyle brand whose award-winning real food and supplements products can be found on the shelves of retailers including Tesco, Ocado, Holland & Barrett, Whole Foods and Selfridges, has unveiled its first ever six-figure marketing campaign aimed at challenging the âbig boyâ food brands on their ingredient integrity and educating […]
Product foot-printing and supply chain decarbonisation platform, Mondra, today announces the launch of Sherpa, a transformative AI-powered assistant, integrated into the Mondra platform, which revolutionises sustainability data management in the food supply chain. The biggest challenge food companies face in getting to net zero is measuring and managing Scope 3 emissions (those that occur in the […]