Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]
Carrefour is relaunching its global program, Act For Food, reinforcing its leadership in the food transition for all. This program aims at creating access to the benefits of healthier and more responsible food, and thus for everyone, placing Carrefour at the heart of today’s ecological and societal challenges. Act For Food – Act 1: A […]
Only Now studio has partnered with healthy pet food brand Edgard & Cooper to create a new range of dog treats that cater for all occasions. Ten years ago, Edgard & Cooper revolutionised the pet food market by creating healthy dog food that is kind to nature. The demand for healthy and natural pet food […]
Today premium peanut butter brand ManiLife launches its first brand campaign ‘Nuts so Fancy’. The purpose is to highlight the fact that not all nuts are equal, and it’s the quality of the ManiLife nuts that make its award winning peanut butter ‘like no other’. Developed in collaboration with creative agency Sprowt, ‘Nuts so Fancy’ […]
Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley‘s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and […]
SIG today announces the appointment of Fabio Grazioli to the Group Executive Board as Chief Supply Chain Officer (“CSO”) effective 15 November 2024. Fabio joins from Haier Group, the global market leader in home appliances and consumer electronics, where he most recently served as Vice President Supply Chain, Procurement, E2E Cost Leadership and CTO – […]
The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow. It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind […]
Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]
