In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]
Goodfella’s Pizza today unveiled a new campaign to tap into everyone’s inner Italian-American by bringing a slice of “goooood” to dinner tables. Partnering with TBWA\MCR, the campaign reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” like an Italian-American. This sets off a chain reaction, […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform, taking the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across Europe. Following the success of the initial launch of its new Masterbrand visual identity by Landor in December which celebrated Kellogg’s […]
Brand Embarks on 12 Month Sampling Exercise Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called ‘Nomadic On Tour’. Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as ‘busy people always on […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]