http://www.youtube.com/watch?v=S_mQreNCkp4 Border Biscuits has unveiled a new campaign, created by The Leith Agency, which looks to promote its claim that the brand is not ‘bloomin’ boring’. Produced by Oscar winning Ink Films and voiced by Jane Horrocks, the campaign looks to promote flavours such as Toffee Apple Crumbles and Dark Chocolate Gingers. David Reid, marketing […]
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales. The logo – which has not appeared on pack for 15 years – will be introduced through a nationwide advertising push aimed at mums that will champion the sunflower as the “hero […]
Researchers have unveiled cutting edge tech which harnesses the growing potential of artificial intelligence and innovative camera technology to give dieters a boost in the battle against the bulge. Their technique would see tiny cameras embedded within the clothing of individuals, primed to take a snapshot of their dinner plates and calculate the likely calorie […]
The Fiesta ST is a fire-breathing, ground-scorching, sports hatch that packs a whole lot of power into a small package. When Ford launched the limited edition car in New Zealand last month, JWT created ST Hot Sauce to connect with young consumers and generate excitement about the car in a really potent way. To capture […]
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry in the UK, Ireland, France and Sweden, and has worked with BrandOpus since 2011. BrandOpus was briefed to create new branding that would change the perception of Brakes as a frozen food company and distinguish the company from its rivals. […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]