SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]
The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by creative agency LePub Amsterdam OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, “Trust The Twist”, with the aim of bringing playfulness into everyday habits and becoming part of people’s daily routine by leveraging […]
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign ‘The Big Win Win’ for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides […]
McDonald’s UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, ‘The Pre-Nug Agreement’. Sharing Chicken McNuggets is the ultimate act of love and commitment. For the first time ever, McDonald’s is making that commitment official. The campaign […]
Pepsico has launched the campaign for its Extra Flamin’ Hot platform of super-spicy snacks, by repurposing an existing ad, using post-production skills from POD LDN. London-based post-production company, POD LDN, recreated the existing spot, originally shot in Mexico by Lovster, and gave it a fresh twist by adding Nelly’s famous ‘It’s getting hot in here’ […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Increased indulgence from the No.1 cake brand in free from Mrs Crimble’s, the gluten free bakery brand owned by Ecotone UK, has launched one of its most indulgent products yet with Double Choc Macaroons. Building on the success of the ever-expanding Big Macaroons range, Double Choc is the latest in the popular range of gluten-free […]
The British Crisp Co. has launched the World’s first fully recyclable crisp bag, made of paper. More than 8 billion crips packets are currently sold every year in the UK, the majority of which end up in landfill – with each packet capable of remaining intact in the environment for up to 33 years. This […]
DesignLSM announces the retirement of co-founder Simon McCarthy, who alongside Steve La Bouchardiere, established the company in 1988. Simon’s departure marks the end of an era for DesignLSM, while also signalling an exciting new chapter ahead with Holly Hallam, Managing Director, and Rachel Pratt, Studio Director, consolidating their leadership roles and joint ownership of the […]
Acclaimed Chef will Create Seasonal Menus for Airline’s Suites, First Class, and Business Class Customers, Launching in the Fourth Quarter of 2024 Singapore Airlines today announces its partnership with acclaimed chef and TV personality Monica Galetti, to design a culinary experience for the Airline’s Suites, First Class, and Business Class customers departing from the UK. […]