Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks – the heart shaped crisp. The ‘Love […]
Food-waste-fighting fruit and veg delivery service Oddbox has worked with Hell Yeah! to create its first ever TV campaign. The work, launching as we enter the new year, celebrates the positive community of Oddboxers with the story of two neighbours who bond over their Oddbox delivery. The ad shows the neighbours leaving the house in […]
SHICKEN Foods, the plant-based ready meal brand, is on track to achieve 10 times its current growth in 2023 after securing a major supermarket listing spanning 471 stores nationwide. Three delicious, chilled vegan-friendly meals; SHICKEN Tikka Masala (350g), SHICKEN Korma (350g) and SHICKEN Tikka Kebabs (240g/£3.80 RRP) launch this month. The pioneering start-up was launched […]
BŌL Foods are hitting the ground running in 2023 with a new listing with Coop stores. Landing in stores nationwide from 2nd January, the brand will be launching right as plant-based interest peaks in Veganuary. And with at least one Coop store in every UK postal area, BŌL will be making it even easier for […]
wagamama has opened a series of community hubs in London and the south of England designed to help with free meals for children and their families. This is part of a special charity partnership initiated by the pan Asian restaurant earlier this month, allowing one million meals to be distributed to families facing the rising […]
Born from the desire to have more readily available options in better-for-you, gluten-free bakery, Pri’s Puddings was founded just over 3 years ago and offered a range of pies and pockets in several flavours. They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives […]
Meatless Farm is launching the UK’s first ‘Automated Plant Machine’(APM) in response to its recent research that found almost all Brits (96%) don’t know what constitutes a portion of fruit and veg and 9 in 10 (87%) don’t eat their recommended five portions a day. The APM is a planty twist on an ATM/cash machine […]
McDonald’s latest uplifting campaign, led by Leo Burnett UK, celebrates the universal joy in communicating that ‘Fancy a McDonald’s?’ moment. The campaign centres on the creative insight that the invitation to grab a Maccie’s is so universal, it can be communicated without uttering a single word. The social-first campaign celebrates this knowing look with a […]
Little Bao Boy, the Leeds-based East-Asian eatery, has worked with global creative agency Wongdoody to create a new brand world and national communications campaign as the business expands across the UK. Established in 2017, initially as a street-food vendor, the indie restaurant has now grown to three permanent sites and thirty-six delivery kitchens across Leeds, […]
The underlying messages that fall out of the very latest Nielsen Jams & Spreads data (£12.5m fewer kilos sold over last 12 mths/3 of top 5 providers in decline) is that this historically stoic and until recently dependable product category needs to mend its ways in terms of meeting today’s healthier living aspirations. It wasn’t […]