Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]
Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]
Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]
Marketing and communications agency Clarity launches Prezzo’s summer set menu campaign, Summer Stories, to give the restaurant a brighter and lighter creative look to reflect the summer period. The Italian chain is working in partnership with Aperol as part of the ongoing activations and this will form a key part of the promotional activity which […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
Ed Sheeran has been a longtime fan of HEINZ Ketchup. He’s professed his love for HEINZ on Twitter, in interviews, and he even has the HEINZ logo tattooed on his arm. Ed loves HEINZ so much, he directly reached out to HEINZ to announce he’d written a commercial about his favourite ketchup. When Ed brought […]
Nature Valley has launched its latest iteration of “The Court is Yours” campaign, developed by creative agency Space, to encourage greater participation and accessibility in grassroots level tennis. Now in its third year, the ambition for 2019 is to bring all the great benefits of tennis to life by making it more relevant than ever […]
There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]
A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]