Design Bridge announced details of their latest work for Fortnum & Mason: reinvigorating the iconic British retailer’s classic County Biscuits. The branding experts have injected new appeal into the product with packaging design that depicts quirky English folklore from the counties each biscuit originates from – Cornwall, Lancashire, Yorkshire and Shropshire. It’s the latest instalment […]
Blue Ribbon is planning to make Aussies’ dessert dreams come true in 2019. Partnering with PHD Australia, the iconic Australian brand has introduced an exciting, new frozen dessert that features 308 to 372 calories per tub and actually tastes creamy. To launch it, the duo came up with a creative way to use geo-location targeting […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
California-based Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals with a social media component that encourages people to promote the restaurants in return for French fry-scented soap. The campaign’s social push, from San Francisco advertising agency Camp + King, is meant to build buzz for the boxes. […]
After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]
“The most silent and the melancholy nation on Earth.” That is how the Finns, barely a population of 5.5 million, are often described. In Finland a perfect customer experience, usually equals an encounter where absolutely no words are exchanged. That’s why Burger King has opened the world’s first 100% silent drive thru called ‘Silent Pick […]
The thinking behind Yugo Spice is to bring some ‘fresh energy’ and impetus to an £800m cooking sauce category that’s increasingly looking a little tired and pedestrian. The rationale behind the three-strong launch range is to provide some simple, stress-free cooking experiences to foodie souls who currently lack the time or culinary conviction to fully […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Müllerlight launches its first Italian-style super-creamy tasting yoghurt, Amore, offering its health-conscious customers a special moment of ‘me time’ indulgence that is fat free. The Müllerlight Amore packaging was designed by the UK’s leading brand design agency, Coley Porter Bell, and communicates ‘delicious creamy indulgence, the Italian way’. The design for the three luxurious flavours […]