The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]
Kepak is launching Goode & Tucker – a hot food-to-go range and unit for convenience stores and forecourts, in response to “the growing demand from customers for hot grab-and-go options”. The range caters for including breakfast, lunch and snacking, including products such as Bacon & Egg Breakfast Muffin, Cheeseburger, Chicken & Pesto Panini and Sweet […]
Nestlé’s Leite Moça has just released a spin off of the “Everything that can go right, will go right,” campaign created by FCB Brazil, under a concept that focuses on the Moça Laws. In addition to trying to strike an emotional chord among Brazilians by bringing back delicious memories related to the brand, the […]
To promote its new festive menu, Subway has added a little flavour to its Christmas campaign, unveiling a new range of saucy baubles for die-hard condiment lovers (disclaimer: the range is a work of fiction). With varying degrees of expression and thought, decorating the Christmas tree is a staple Christmas tradition across the UK. From angels to […]
Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, is encouraging busy hosts to give their families the bird — a Jennie-O Oven Ready turkey, that is. This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their […]
Naked Communications has launched a new consumer brand for Bindaree Beef Group (BBG), one of Australia’s largest beef processing businesses. Extensive portfolio and brand strategy work, alongside comprehensive consumer research, led Naked to create the premium brand, Bindaree, developing the brand identity, packaging, and retail communications. The launch is the first consumer-focused brand from BBG […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]