Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, knows for a fact that people love pizza. They love pizza from Domino’s and pizza they make at home, pizza from competitors and pizza on bagels. Even frozen pizza. And now, Domino’s is here to celebrate all that pizza […]
Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words and tucking into Macca’s. DDB Sydney has connected the nation’s favourite season with its favourite place to eat in this recently launched campaign. As the temperatures […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]
Snack lovers who crave a crispy treat without the guilt can now ‘veg out and dig in’ to an exciting new range of air-popped whole vegetable chips created by a family of Perthshire farmers. The new Wholesums range, launched this month, has been developed by the Taylor family who are behind Mackie’s at Taypack. Wholesums’ point of […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his delectable homemade creations with his many […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]
Recently, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is ‘The perfect partner for coffee’. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, […]
Avocados from Mexico is taking a slightly different approach to the big game than 2018’s weirdness with Chris Elliott. The produce brand’s fifth annual Super Bowl ad will feature Emmy and Tony Award–winning actress and singer, Kristin Chenoweth. The 30-second spot (to be run in the second quarter of the game broadcast) will use Avocados from […]
Brand strategy and design agency Williams Murray Hamm (WMH) has designed a visual identity for London-based coffee shop and bakery 21 Sid, which builds on the importance of hand gestures in Italian communication. 21 Sid, near London Fields in East London, is run by self-taught baker Laura Giovanna Lo Faro, who supplies baked goods to […]