Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]

How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)

<strong>How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)</strong>

Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar.  ROM, the traditional chocolate bar […]

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

Guinness celebrates the power of football fandom in breakthrough new campaign

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone.  Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]

Heinz celebrates “Ridiculously Late. Ridiculously Good” win for England

Heinz celebrates “Ridiculously Late. Ridiculously Good” win for England

Heinz, the iconic brand and tomato experts established in 1869, made consumers wait more than 150 years for a tomato pasta sauce. It has also been more than 150 years since the beautiful sport of football was invented by the English, who have now finally won the European football Championship! Created by Wunderman Thompson Spain, the communication platform ‘Ridiculously Late. Ridiculously Good’ […]

Snickers and The&Partnership team up to drive genuine support for England’s Lionesses

The new campaign tears up the rule book and asks fans to act on their words

Snickers and The&Partnership team up to drive genuine support for England’s Lionesses

The&Partnership have worked with Snickers, who are partner of the England teams, to create a new campaign aimed at driving genuine support for England’s Lionesses. The new pioneering campaign calls on the British public to go ‘full fan’ this summer – relaying the message that you’re only half-supporting England if you only support the men’s […]

Heineken celebrates fans coming back together to watch football with their rivals, with ‘Enjoy the Rivalry’ campaign for UEFA EURO 2020 partnership

The UEFA EURO 2020™ tournament will visit 11 different cities for the first time, providing fans with a host of different rivalries to enjoy.

Heineken celebrates fans coming back together to watch football with their rivals, with ‘Enjoy the Rivalry’ campaign for UEFA EURO 2020 partnership

Heineken celebrates fans coming back together to watch football with their rivals, with ‘Enjoy the Rivalry’ campaign for UEFA EURO 2020 partnership

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.   Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]

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