Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

Greene King Partners with Chris Kamara and talkSPORT

Greene King Partners with Chris Kamara and talkSPORT

Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster talkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show. Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and […]

Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Pepsi premieres its 2019 global football campaign under the brand’s new international platform and tagline, ‘Pepsi, for the love of it’. Encouraging people to go all in for the things they love, ‘for the love of it’ is brought to life through the brand’s passion of football – which has been at the heart of […]

Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

 Stonyfield Organic, the US’ leading organic yogurt maker and a mission-led brand known for rewriting the rules to deliver healthy food and a healthy planet, has added some star power to its #PlayFree initiative. In a newly released video, “The Ridiculous New Rules of Soccer” featuring actor Adam Scott, perhaps best known for his role as Ben Wyatt on television’s Parks […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]