Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

 Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Budweiser, the Official Beer of the FIFA World Cup, unveiled its new global campaign, “Light Up the FIFA World Cup,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of […]

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

 Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]

W Launches Chelsea FC GIFs Collection For Carabao Energy Drink

W Launches Chelsea FC GIFs  Collection For Carabao Energy Drink

W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]

Laive and J. Walter Thompson Search for Worst ‘Butter Fingers’ Goalkeepers in Peru

Laive and J. Walter Thompson Search for Worst ‘Butter Fingers’ Goalkeepers in Peru

Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]

Coca-Cola Enlist FIFA 18’s Alex Hunter to Remake One of Its Classic Ads

Coca-Cola Enlist FIFA 18’s Alex Hunter to Remake One of Its Classic Ads

Alex Hunter is one of the most popular young football players today. The grandson of a famous British player in the 1960s, the teenager is trying to break through in the storied English Premier League. Millions followed his story last year as he began to make a name for himself—even though he’s not a real […]