Coca-Cola & Ford Unveil ‘Ford Fusion Energi’ with PlantBottle Technology Interior

By on    Beverages, Features, Innovation, Latest, Launches, Non Alcoholic, Sustainable  

Coca-Cola & Ford Unveil ‘Ford Fusion Energi’ with PlantBottle Technology Interior

The Coca-Cola Company and Ford Motor Company are fueling more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coca-Cola’s PlantBottle Technology packaging. The two companies today unveiled a Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola PlantBottle Technology interior fabric surfaces covering seat cushions, seat […]

JWT’s Fiesta ST Campaign Packs a Spicy Punch

By on    Advertising, Food, Launches, Promotions  

JWT’s Fiesta ST Campaign Packs a Spicy Punch

The Fiesta ST is a fire-breathing, ground-scorching, sports hatch that packs a whole lot of power into a small package. When Ford launched the limited edition car in New Zealand last month, JWT created ST Hot Sauce to connect with young consumers and generate excitement about the car in a really potent way. To capture […]