French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]