Innocent’s Marketing Tactics Help Drive Record Sales

By Newsroom on October 1, 2013   Beverages, Marketing, Non Alcoholic  

Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]