Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Trusted Partner Biles Hendry Takes Ella’s Kitchen into the Frozen Aisle

Trusted Partner Biles Hendry Takes Ella’s Kitchen into the Frozen Aisle

The UK’s number one baby food brand Ella’s Kitchen has moved into the frozen category for the first time under a new brand architecture and identity by independent brand and design consultancy Biles Hendry. Launching exclusively across Tesco stores in the UK and Ireland this month, the new Ella’s Kitchen range of healthy, tasty and […]