Goodfella’s turned to agency Sun Strategy to explore how their brand proposition could look, feel and behave in a new category – frozen ready meals – and deliver the biggest new product launch in the brand’s history. A brand built on family values, authentic traditions, and great tasting food – all overseen by the Godmother, the guardian […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
