Simon Pendry Creative were briefed to name and create a brand for their clients new NPD offering – a colourful stripy ice lolly, made from real fruit juice, and containing no nasties!

Simon Pendry Creative were briefed to name and create a brand for their clients new NPD offering – a colourful stripy ice lolly, made from real fruit juice, and containing no nasties!

The ice lolly is aimed at kids and the young at heart, who are looking for a healthier treat that is still super-tasty. This new brand creation would then be followed by an out of home and digital advertising campaign to launch the brand in Northern Ireland, also designed by Simon Pendry Creative. The naming […]