Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

Accidental renaissance, meet exquisite chocolate. To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words. To achieve that, BBDO Dublin tapped into the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe. The team […]

Galaxy’s Giant Edible Billboard Looks to Encourage Passersby to View Pleasure as a Necessity

Galaxy’s Giant Edible Billboard Looks to Encourage Passersby to View Pleasure as a Necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

Mars Incorporated on Track to Open First Chocolate Factory in India

Mars Incorporated on Track to Open First Chocolate Factory in India

Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]