Martell’s Cognac Packaging Turns into a Google Cardboard Headset

By Newsroom on February 22, 2016   Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Design Gallery, Innovation, Latest, Launches, Packaging  

Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]