The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software WebGL it creates an immersive gaming experience.
Gamers can take control of a bird, the Martell logo, to bring the bird and the La French Touch house music genre from Cognac in France to Shanghai.
Players fly through a 3D environment of animations, passing a river and Paris at night, crossing mountains and an ocean, before arriving at a bar in Shanghai.
Points are scored by collecting along the way and players are encouraged to share their score on social channels.
The gameplay is accompanied by a soundtrack composed by French musician Danger.