BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

Martell’s Cognac Packaging Turns into a Google Cardboard Headset

Martell’s Cognac Packaging Turns into a Google Cardboard Headset

Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]

Martell Unveils Limited Edition “La French Touch” by Etienne de Crecy

Martell Unveils Limited Edition “La French Touch” by Etienne de Crecy

The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]

Martell Cordon Bleu Redesigned to Celebrate 300-year Anniversary

Martell Cordon Bleu Redesigned to Celebrate 300-year Anniversary

French cognac house Martell has launched a redesign of its iconic Martell Cordon Bleu cognac, featuring design by London agency Nude Brand Creation. The cognac house celebrates its 300th anniversary in 2015, and for Nude Brand Creation it was a privilege to be asked to honour Martell Cordon Bleu’s proud and unmatched heritage. An Illustrious […]

Martell Celebrates 300th Anniversary with Employees & Winegrowers in Cognac

Martell Celebrates 300th Anniversary with Employees & Winegrowers in Cognac

To celebrate its 300th anniversary, it was essential for the Martell House to celebrate its origins in Cognac, and in particular in the Château de Chanteloup, which has been refurbished for the event. Over 2,500 winegrowers, distillers and other partners from the Cognac region received their invitations from Martell employees, who delivered them personally to […]

Martell Cognac Announces the Launch of Martell Caractere in the US

Martell Cognac Announces the Launch of Martell Caractere in the US

Martell, the prestigious House of Cognac founded in 1715, announces the launch of a new cognac, “Martell Caractere.” The new blend, available exclusively in California, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell. Jean Martell was an […]