Rothco Help Heineken Celebrate the Year of the Ram

By Newsroom on February 20, 2015   Alcoholic, Beverages, Latest, Launches  

At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’. Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two […]