At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’.
Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two of green beer bottles transformed into a pair of coiled horns.
The design also echoed the Chinese character ‘羊’ (yáng), which represents horned animals such as ram, sheep and goats.
The image read ‘Happy 4713!’ – a nod to the Chinese lunar calendar, which is a good two-and-a-half millennia ahead of the Gregorian calendar.
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