As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
In an extension of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with […]
In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have […]
Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]
Tesco and Rothco have launched the first phase of an innovative new Christmas campaign, ‘Here’s to the Hosts’. Tesco’s ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. In response to this brief, Rothco devised that to win Christmas, Tesco needed to win hearts and minds […]
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]
In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]