During the summer of 2016, Macca’s and VML have developed The Summer Playground – tapping into the fun, free spirit of summer and encouraging creativity through Macca’s frozen beverages. Partnering with Snapchat, an Australian-first ‘Snapchatable’ cup will appear in all restaurants nation-wide today. Guests can get creative and apply their favourite Snapchat Lens to the unique […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
McDonald’s Australia has partnered with Snapchat to run the first nationwide sponsored geofilter activity in Australia by VML Australia. The campaign features three unique filters that centre on icons synonymous with the McDonald’s brand – the world famous French fries and the ‘I’m Lovin’ It’ tagline, as well as the Aussie cultural rite of passage, the […]
KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]