VML Australia Helps McDonald’s Tap into the Spirit of Summer with a Snapchat First

During the summer of 2016, Macca’s and VML have developed The Summer Playground – tapping into the fun, free spirit of summer and encouraging creativity through Macca’s frozen beverages.

Partnering with Snapchat, an Australian-first ‘Snapchatable’ cup will appear in all restaurants nation-wide today. Guests can get creative and apply their favourite Snapchat Lens to the unique cup design. They can also unlock a suite of Geofilters throughout summer with a unique Snapchat code printed on the cup. The most creative Snaps sent to @Maccas will be featured on their daily Story.

A unique series of Snapchat Geofilters and Lenses will also form part of the summer campaign, allowing customers plenty of opportunities to get creative and share their ultimate summer moments.

Says Mark Wheeler, director digital, McDonald’s Australia: “Snapchat is all about getting creative and expressing yourself. We’ve decided to have some fun with our new cups, which lets Snapchat users visiting McDonald’s access a custom filter or play with an animated lens right on our cups.”

Says Aden Hepburn, managing director and ECD, VML Australia: “We’re excited to bring Australian-first experiences to the platform and think customers will have a lot of fun with the ‘Snapable’ cups.”

Source: Campaign Brief

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