Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand. The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week. Led by 101 partner […]
Coca-Cola has partnered with Austrian wine glassmaker Riedel to create a glass that is meant to make its soda taste better. 30 employees from Coca-Cola’s public relations and marketing departments, a panel of taste testers from the soft drink company, as well as wine and beer taste experts were involved in a sensory workshop held […]