Heineken Appoints Publicis As Global Lead Agency For Its Heineken Brand
Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]