Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities to support the global campaigns.
Jan Derck van Karnebeek, Chief Commercial Officer, Heineken, said: “We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong understanding of the strategic direction of the brand and we have been enormously impressed by their strong creative ideas and innovative approach.”
He added: “We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns.”
Commenting, Arthur Sadoun, CEO Publicis Worldwide, said: “Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We’re looking forward to driving the brand and its business forward as a team.”