Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]

Bulla and Publicis Worldwide Reinvent the Ice-Cream Tub to Build Sandcastles in the Sun

Bulla and Publicis Worldwide Reinvent the Ice-Cream Tub to Build Sandcastles in the Sun

Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]

Benicio Del Toro Spreads Holiday Cheer and Humour in Witty New Heineken Ad

Benicio Del Toro Spreads Holiday Cheer and Humour in Witty New Heineken Ad

Heineken launched the third commercial in their global marketing campaign “There’s more behind the star”, spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering on November 13 and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, […]

NPH Returns to Heineken Light’s “Best Tasting Light Beer” Campaign

NPH Returns to Heineken Light’s “Best Tasting Light Beer” Campaign

Heineken Light, Gold medal winner at the 2015 European Beer Star Awards and “Best Tasting Low Calorie Lager” winner at the 2013 and 2014 World Beer Championships, announced the evolution of its “Best Tasting Light” campaign for 2016. Reprising his role as spokesperson is award-winning actor, Neil Patrick Harris, who uses his trademark wit and humour […]

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]

Heineken Appoints Publicis As Global Lead Agency For Its Heineken Brand

Heineken Appoints Publicis As Global Lead Agency For Its Heineken Brand

Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]