Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign

Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign

People love McDonald’s World Famous Fries and they love sharing them too, making them one of the most shared foods in the world. So in honour of July 13’s #NationalFrenchFryDay, the American fast food company celebrated with a national campaign encouraging consumers to ‘Share the Love’ in the US. The work, which was created by […]

McDonald’s and Cossette Crop the Golden Arches to Direct Customers to the Closest Restaurant

McDonald’s and Cossette Crop the Golden Arches to Direct Customers to the Closest Restaurant

 McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]

The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads Aside From a Few Crumbs

The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads Aside From a Few Crumbs

Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency introduced […]