Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]