Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side. ‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. The campaign kicks off this week with […]
Pringles encourages audiences to ‘Do summer your way’ in upbeat multinational campaign by Grey London
As winter approaches, Pringles is encouraging customers to celebrate those special indoor moments with a new campaign that demonstrates how even the smallest occasion can be transformed into an opportunity for playful sociability – especially when you have a can of Pringles in hand. Grey London’s campaign brings a festive, upbeat message of celebration during […]
A powerful and emotive new brand platform for Aunt Bessie’s (Yorkshire Puddings) is being launched by Grey London to reposition the brand and emphasise its position as leader in the roast category. The Sunday roast remains one of the most important meals in our week – it is when the family all comes together, and […]
Saputo Dairy Crest has launched a heart-warming TV campaign to support the government message to stay at home, and position the Cathedral City cheese as the perfect staple to liven up meals during lockdown. Cathedral City Stay Home from Grey London on Vimeo. Created by Grey London, ‘Stay Home’, launched on Saturday evening during Britain’s […]
Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.
PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]
Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]
Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]