Häagen-Dazs launches the Häagen-Bar in support of new ‘Love the Mix’ campaign
Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]