All new White Claw® Surf is here to bring fans a collision of flavors for a taste like no other
White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment. “White Claw® Surf is […]
Hard seltzers are the cool new wave of alcoholic drinks. They’re ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and Midday were asked to create a new premium brand led by the concept of the water’s edge – a place of […]
Fountain has just launched four brand new Hard Seltzer flavours to its now seven-strong range. The new flavours include: Watermelon – Like biting into a slice of delicious watermelon straight from the fridge. Mango – Ripe, sweet, savoury and juicy. Pineapple – A tropical punch from the first sip to the last. Tart Cherry – A […]
Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets
HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]