The Driver’s Fridge

Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.

The Driver’s Fridge

Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge.  The team designed this unique beer fridge with […]

Heineken Debuts Alcohol-Free Beer Heineken 0.0

Heineken Debuts Alcohol-Free Beer Heineken 0.0

Heineken USA presents its latest and most exciting innovation, Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken’s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers. With holistic […]

Heineken’s Latest Alcohol-Free Beer Campaign Reminds Us You Can Have One Anywhere

Heineken’s Latest Alcohol-Free Beer Campaign Reminds Us You Can Have One Anywhere

Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]