A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale […]
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three […]
