Sabra Dipping Company, maker of America’s best-selling hummus, launched a new creative advertising campaign that tunefully expresses the ‘food joy’ of hummus lovers. The refrain of the campaign’s jingle is inspired by actual consumer feedback about the brand: “I just had Sabra hummus and now I feel good!” “We live in a culture of food […]
Teva Foods, a subsidiary of Golden West Food Group, has launched a new line of better-for-you Skinnygirl fresh food products. Skinnygirl, best known for delicious low-calorie cocktails, has recently expanded its portfolio to include non-alcoholic beverages, snacks, and microwave popcorn. Now, Golden West Food Group is taking Skinnygirl into a new aisle: refrigerated goods. Deciding […]
