Mars Wrigley launches Skittles Giants across the UK – a larger-than-life, softer-centred version of its much-loved original fruit candies – with brand and packaging identity by Straight Forward Design. Skittles, which first came onto the market in 1963, has a strong core range and is enjoyed by millions of people all over the world. This […]
Instinct PR is once again working with M&S Food, launching one of the retailer’s biggest campaigns of 2020 so far, Little Garden, with an intensive influencer campaign and educational schools tour. As the storms subside and spring appears, M&S will be giving away Little Garden seedling kits to shoppers from 26 Feb to 14 April […]
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March. Higgidy was founded in 2003 by Camilla Stephens, who saw a gap in the market for high-end pies using quality ingredients and creative flavour combinations. Now 17 years on, the brand boasts a 43 strong product range and is available in all major supermarkets. […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
On March 28, fintech company iZettle launches ‘Bean There, Done That’, a podcast series providing coffee shop owners with practical business advice from key figures in the industry. The podcast has been created so busy coffee professionals can learn trends and advice on-the-go, all whilst running their business. Each episode is 30-35 minutes long and […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his delectable homemade creations with his many […]
Australian influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how its products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The […]