The Fifth and Lucozade Energy Spark a #POSITIVECHAIN with New Influencer Campaign

The Fifth and Lucozade Energy Spark a #POSITIVECHAIN with New Influencer Campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

Industry Influencers Star in New Podcast Series Dedicated to Independent Coffee Shop Owners

Industry Influencers Star in New Podcast Series Dedicated to Independent Coffee Shop Owners

On March 28, fintech company iZettle launches ‘Bean There, Done That’, a podcast series providing coffee shop owners with practical business advice from key figures in the industry. The podcast has been created so busy coffee professionals can learn trends and advice on-the-go, all whilst running their business. Each episode is 30-35 minutes long and […]

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

Mrs Crimble’s to Cause a Stir on Social Media with Topless Baker Partnership

Mrs Crimble’s to Cause a Stir on Social Media with Topless Baker Partnership

Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his delectable homemade creations with his many […]