Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. This new push is an evolution of an earlier initiative that launched in January 2019, which addressed myths and misconceptions of Canadian dairy and the […]

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

San Miguel to Launch Bar Experience at Somerset House Terrace in London

San Miguel to Launch Bar Experience at Somerset House Terrace in London

San Miguel is launching a bar and experience at Somerset House Terrace by Victoria Embankment in London. The experience will be the UK home of the San Miguel Tap Station, which offers five speciality beers inspired by cities around the world. The bar will also offer tapas-style food that complements the beers, as well as live music. […]

Tom Odell and Julius Meinl Invite You to Take a Moment to Re-Connect with Yourself as Part of Poetry Initiative

Tom Odell and Julius Meinl Invite You to Take a Moment to Re-Connect with Yourself as Part of Poetry Initiative

This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem.   The opportunity comes as part of the popular Pay With A Poem initiative, […]

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare.  Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new […]

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

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