Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM

<strong>GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM</strong>

As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival.  The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]

Subway Scandalises Pizza in Above+Beyond’s Campaign to Launch the ‘Pizza Sub’

Subway Scandalises Pizza in Above+Beyond’s Campaign to Launch the ‘Pizza Sub’

In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists.  Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]

Ardgowan Distillery Launches Coppersmith – the First in Series of Limited-Edition Premium Whiskies

Ardgowan Distillery Launches Coppersmith – the First in Series of Limited-Edition Premium Whiskies

The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]

New Water Drink by Danone Waters Feeds the Mind

New Water Drink by Danone Waters Feeds the Mind

Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a digital campaign to launch its new bottled water drink innovation, Infinity Electrolyte Water – enriched with Zinc. New to Danone Water’s portfolio, the Infinity Electrolyte Water ‘Feed Your Mind’ campaign launches today and runs through September. The agency has devised […]

Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]

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