Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]

Detectives Crack an Unusual Case in Jameson’s New UK Campaign by TBWA\Dublin

Detectives Crack an Unusual Case in Jameson’s New UK Campaign by TBWA\Dublin

 Jameson Irish Whiskey teams up with TBWA/Dublin to launch a new spot for the UK market. ‘The Case of the Most Unusual Case’ is the third instalment in the brand’s ‘Based on a True Story’ series, which kicked off earlier this year with ‘Scully Was to Blame’. The 40-second TVC is directed by Stink […]

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]

New Jameson Irish Whiskey Shines Light on Head Cooper

New Jameson Irish Whiskey Shines Light on Head Cooper

With a commitment honouring those behind the brand and their unwavering passion for longstanding traditions, Jameson Irish Whiskey releases Jameson The Cooper’s Croze. A super-premium whiskey, Jameson The Cooper’s Croze is part of The Whiskey Makers Series, a range of three whiskeys, each highlighting a specific part of the whiskey making process. Curated by Ger […]

Jameson & Concrete Playground Team to Unveil New Digital Content Push

Jameson & Concrete Playground Team to Unveil New Digital Content Push

Digital publisher Concrete Playground has announced a brand new series of video and editorial content as part of a broader native campaign, created in partnership with Jameson Irish Whiskey. The content series, dubbed The Rewriters, is the latest native campaign project from the Sydney-based publication. It will appear on Concrete Playground — winner of Best […]