Pearlfisher designs SoGood Saké, introducing the bold, yet simple spirit to American consumers

Pearlfisher designs SoGood Saké, introducing the bold, yet simple spirit to American consumers

Despite being the oldest-known alcoholic beverage in the world, saké is still in its infancy in the United States. The rice-based beverage is steeped in the tradition of its Japanese roots, as evidenced by the visual storytelling and typography common to most saké labels. In the US, however, this strong association with tradition has perhaps […]