Concha Y Toro UK Brands Marketing Controller, Claire Raine, spreads the ‘Joy’ of wine and discusses breaking down the barriers of an age-old industry. Tell us about your winning product and why it resonates so well with the consumer. Joy is joyous, shareable and a whole new way of drinking wine. It was designed with […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]
