Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

 Pepsi unveiled its TV advertisement that will air during Super Bowl LII on February 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture. The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi […]

Bai’s Super Bowl Ad To Star Its “Chief Flavour Officer” Justin Timberlake

Bai’s Super Bowl Ad To Star Its “Chief Flavour Officer” Justin Timberlake

Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl in 2017 with a spot starring its chief flavour officer Justin Timberlake and a “surprise special guest.” The spot marks Bai’s first national Super Bowl appearance. In 2016, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. […]

Beam and Justin Timberlake Join Forces to Launch Sauza 901

Beam and Justin Timberlake Join Forces to Launch Sauza 901

Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]

Bud Light Platinum Engages Justin Timberlake As Creative Director

Bud Light Platinum Engages Justin Timberlake As Creative Director

Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]