Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

Launched in 2013, Butterfly Cannon’s brand identity for the original RedLeg Spiced Rum was all about capturing the true laid-back spirit of the Caribbean. Made using authentic Caribbean rum infused with vanilla and ginger, the brand needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’. To bring […]